On Wednesday, February 24th, 2016, ArtReach hosted Branding 101, a workshop on all things branding related to your non-profit organization. This workshop was facilitated by The Real Sun, Rania El Mugammar, and Pauleanna Reid, and held at CSI Daniels Spectrum in Regent Park.
Your brand is your identity. As an artist, your brand is important whether you get a contract, grant, or even a spot in a gallery. This dynamic workshop trained artists on how to develop their brand in a way that captures their creative identity and professionalism all in one package. They learned how to create their brand identity, wrote a professional artist statement, and developed their CV and professional portfolio. We shared basic tips and tools on how youth can expose their work and their brand as a professional artist, in order to make a living off their art. Participants were given access to artists and brand strategists who taught best practices in building a brand strategy, and how to take a brand to the next level.